The climate crisis is not a purely environmental issue. If we want to achieve a truly sustainable ecological transition, on top of acting on the causes of climate change we need to reduce poverty and inequalities. It’s a matter of justice, of climate justice.
Within the European Fair Trade Association (EFTA) – the network of the 9 organizations who pioneered the development of fair trade in Europe – climate justice has been identified as one of the most relevant strategic priorities. During 2021, in preparation for the COP 26 UN Climate Change Conference, 6 EFTA’s affiliates have jointly developed a coordinated campaign, identified by a common visual identity.
The campaign’s fundamentals are described in the joint concept paper. Such key message got depicted in a set of communication materials, including a video series, a set of social media posters and an infographic. We also collected first-hand information and thoughts from EFTA’s trading partners in the Global South through a structured qualitative survey.
News about the specific activities organized and executed by EFTA affiliates in their respective nations are listed on this website in the campaign’s journal, whilst content published on Instagram and Twitter using the hashtag #letsdoitfair are being tracked in the Social wall.