The Campaign

Go to download

The climate crisis is not a purely environmental issue. If we want to achieve a truly sustainable ecological transition, on top of acting on the causes of climate change we need to reduce poverty and inequalities. It’s a matter of justice, of climate justice.

Within the European Fair Trade Association (EFTA) – the network of the 9 organizations who pioneered the development of fair trade in Europe – climate justice has been identified as one of the most relevant strategic priorities. During 2021, in preparation for the COP 26 UN Climate Change Conference, 6 EFTA’s affiliates have jointly developed a coordinated campaign, identified by a common visual identity.

The campaign’s fundamentals are described in the joint concept paper. Such key message got depicted in a set of communication materials, including a video series, a set of social media posters and an infographic. We also collected first-hand information and thoughts from EFTA’s trading partners in the Global South through a structured qualitative survey.

News about the specific activities organized and executed by EFTA affiliates in their respective nations are listed on this website in the campaign’s journal, whilst content published on Instagram and Twitter using the hashtag #letsdoitfair are being tracked in the Social wall.

Go to download

Concept paper

Infographic

Logo versions

We have produced a series of 4 short videos to visualize the core concepts of the campaign. The climate crisis is not just about emission, it is also a matter of justice. So: let’s do it Fair. Our partners in the Global South are doing their best to become more resilient and put climate justice into practice. In the South like in the North, Fair Trade enterprises are doing their part to contribute to the solution. Yet, now we need to renew our call to consumer, citizens, companies, politicians: let’s make a clear choice to build a future which is both planet-friendly and socially just. All videos – subtitled in 5 different languages: EN, DE, ES, FR, IT – are available in the download section.

Go to download

Video Series

Go to download

01 – Let’s do it Fair

02 – Let’s put it into practice

03 – Let’s do our part

04 – Let’s make our choice

Social Media Posters

Go to download

The key messages depicted in the videos are also portrayed in a series of 8 social media posters. Some of them are stand-alone posters (which could also be printed e.g. for magazines, leaflets or in-store materials); others have been designed as social media carousels, including one which is specifically meant to serve as teaser to introduce each video of the series. All posters are available – in multiple formats, suitable to all major social media – in the download section.

Go to download

01 – Emissions

02 – Most damaged

03 – Widening the gap

04 – Planet friendly

05 – Carousel – Together

06 – Carousel – In Practice

07 – Carousel – Teasers

08 – Conscious consumers

The Climate Justice
Survey

In Spring 2021, EFTA’s affiliates conducted qualitative video interviews with 16 representatives of Fair Trade enterprises, based in 12 different countries of the Global South. The most relevant insights are reported in a written publication and in a video summary. Our partners’ words are confirming that the climate crisis is already exacerbating inequalities. Any solution to the climate emergency could be sustainable only if we take into account the needs of the most vulnerable communities.

Go to download

Journal

Journal archive

Social media wall

DIE KÖRBE SIND DA! 🤸🏼‍♂️🤸🏼‍♂️🤸🏼‍♂️
Ein Korb für die Wäsche, für‘s Brot und für‘s Obst und für alle die Sachen, die endlich verräumt und verstaut werden wollen….
Wir haben schon so darauf gewartet!
Nun ist der Container aus Bangladesch ...mit gaaaaanz vielen wunderschönen Körben aus Seegras endlich angekommen.
Mit bunten Recyclingstoffen setzen die Flechterinnen von Dhaka Handicrafts originelle Farbakzente.

Die Rohstoffversorgung muss gut geplant werden. Wetterextreme in Bangladesch setzen auch dem Seegras zu. Es braucht die richtige Menge Wasser, schreibt uns Tanu Dey von Dhaka Handicrafts Heftiger Regen und Überflutungen mache es als Flechtmaterial unbrauchbar, bei zu wenig Regen gedeiht es nicht richtig. „Wir müssen ausreichend Vorrat anlegen,“ so Dey.

Die tollen Körbe gibts im Weltladen und im Onlineshop https://shop.eza.cc/produkte.php?angebot=2&angebot=2&page=1&pagesize=36 Foto &Text ezafairerhandel

#climatejustice #letsdoitfair #fairerhandel #ezafairerhandel #weltladen #handgemacht #nachwachsenderrohstoff #wfto #klimaschutz #weltladenjennersdorf

❄🫖 WINTERTEE 🫖❄
❄ Brrrr, es ist kaaalt.
Passend zu den Temperaturen dürfen wir euch die Teelinie von WeltPartner empfehlen. Im Link von WeltPartner findet ihr auch die Infos zur ressourcenschonenden Verpackung!
🫖 Auch andere vielfältige biofaireTeesorten warten im ...Weltladen auf dich! Anbau, Ernte, Verarbeitung und Zusammenstellung - alles unter der Prämisse Premiumqualität in dein Weltladen-Regal zu bringen.

🫖 Wie wäre es mit Sternenglück, Ceylon-Darjeeling oder Ayurveda-Tee? Lese mehr im Tee-ABC und wärme dich im Weltladen: https://www.weltladen.at/

https://www.weltpartner.de/de/blog/184-neues-nachhaltiges-teesortiment

#teatime #tee #sogehtfaireinkaufen #letsdoitfair #climatejustice
#fairhandelnbesserleben #ichwillfair #abwartenundfairenteetrinken #ezafairerhandel #gemeinsammehrbewegen #weltpartner

Fotos: WeltlädenÖsterreich, WeltPartner, WeltladenWaidhofen/Y

💖We have been able to raise over €20K for Fair Trade Entrepreneurs from across the world and help them come to Berlin in August 2022 to attend the 16th International Fair Trade Summit. We couldn't have done this without you. THANK YOU! ✨ #FairTradeSummit #LetsDoItFair

Wir wünschen Euch ein rundum glückliches, gesundes und zufriedenes Neues Jahr!!!
🍀💚🍀💚🍀💚🍀💚🍀

Und damit wir nicht auf Wunder warten müssen, lasst uns gemeinsam durch nachhaltiges und faires Handeln viele positive Zeichen in die Welt setzen 🌱🌻🌳
...
#welcome2022
#frohesneuesjahr
#gönndirwandel #bewusstleben #letsdoitfair #timeforchange #nachhaltig #fair #fairtrade #fairerhandel #weltläden #fairfreiburg

Scegli un nome e pianta un albero! 🆒

Sei alla ricerca di idee originali per regali di natale🎁? La nostra Bottega può aiutarti!

Norandino, la Cooperativa che ci rifornisce dei nostri amati caffè e cacao ☕, ha creato un progetto davvero particolare! 🤩

...Acquistando una cartolina ✉ e inquadrando il QR code, avrai la possibilità di compilare un form e dare il nome ad una pianta di cacao🍫 che verrà piantato in Perù 🌍

👨🏽‍🤝‍👨🏼Contribuisci alla creazione di una nuova piantagione di cacao sostenibile nel rispetto del pianeta e delle persone, difendendo un’area naturale protetta a rischio deforestazione nel Nord del Perù 🇵🇪

🌳Sostieni i guardiani della foresta, i contadini della comunità di San Martìn de Piura e supporta la campagna #Letsdoitfair per realizzare una
vera #ClimateJustice

Crea una nuova foresta sostenibile! 🌳

#equamente #norandino #peru #sanmartin #commercioequo #equamente #equamentecooperativa #equamentecesena #cesena #viacarbonari20 #natale2021 #nataleequoesolidale#christmasiscoming #ilnatalesiavvicina #ilnatalestaarrivando #nataleacesena #commercioequoesolidale #commercioequo #fairtrade #comes #sustainability #caffè #cioccolato #albero #forestanera

#LetsDoItFair Vous en buvez chaque matin
mais d'où vient-il? Un des cafés d'Oxfam-Magasins du monde provient d'Ankole
Coffee Producers Coopérative Union, en Ouganda. Ces coopératives se
consacrent notamment à l'amélioration de la qualité des terres et à ...la
sécurité alimentaire de leurs producteurs/rices, par exemple via la
diversification de leurs productions.

Un regalo super originale? Ti proponiamo un albero di cacao!🌲🍫
Acquistando questa cartolina "adotti un albero" in