The Campaign

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The climate crisis is not a purely environmental issue. If we want to achieve a truly sustainable ecological transition, on top of acting on the causes of climate change we need to reduce poverty and inequalities. It’s a matter of justice, of climate justice.

Within the European Fair Trade Association (EFTA) – the network formed by the 9 organizations who pioneered the development of fair trade in Europe – climate justice has been identified as one of the most relevant priorities for the whole movement. In 2021 EFTA’s affiliates have jointly started the coordinated campaign “Climate Justice – Let’s do it Fair”, identified by a common visual identity.

The campaign’s fundamentals are described in a simple concept paper. The key messages got depicted in a set of communication materials, including a video series, a set of social media posters and an infographic. We also collected first-hand information and thoughts from EFTA’s trading partners in the Global South through a structured qualitative survey.

As of 2022 EFTA affiliates started pooling extra-resources to jointly feed the EFTA climate justice fund, meant to co-finance the execution of specific climate projects activated by our fair trade partners in the South.

News about the specific local activities executed by EFTA affiliates and their partner organizations in their respective national contexts are listed on this website in the campaign’s journal, whilst content published on Instagram and Twitter using the hashtag #letsdoitfair are being tracked in the Social wall.

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Concept paper


Logo versions

We fair traders believe that each of us can contribute to tackle social and environmental issues through concrete acts. Our trading partners in the South are putting that principle into practice, to become more climate resilient and to mitigate their own environmental impacts. To support those efforts, in 2022 EFTA affiliates started pooling extra-resources to create a joint EFTA climate justice fund, which will contribute to co-finance the execution of specific climate projects, activated and managed directly by our partners.

Climate projects

EFTA Climate
Justice Fund

Climate projects

Video Series

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We have produced a series of 4 short videos to visualize the core concepts of the campaign. The climate crisis is not just about emission, it is also a matter of justice. So: let’s do it Fair. Our partners in the Global South are doing their best to become more resilient and put climate justice into practice. In the South like in the North, Fair Trade enterprises are doing their part to contribute to the solution. Yet, now we need to renew our call to consumer, citizens, companies, politicians: let’s make a clear choice to build a future which is both planet-friendly and socially just. All videos – subtitled in 5 different languages: EN, DE, ES, FR, IT – are available in the download section.

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01 – Let’s do it Fair

02 – Let’s put it into practice

03 – Let’s do our part

04 – Let’s make our choice

Social Media Posters

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The key messages depicted in the videos are also portrayed in a series of 8 social media posters. Some of them are stand-alone posters (which could also be printed e.g. for magazines, leaflets or in-store materials); others have been designed as social media carousels, including one which is specifically meant to serve as teaser to introduce each video of the series. All posters are available – in multiple formats, suitable to all major social media – in the download section.

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01 – Emissions

02 – Most damaged

03 – Widening the gap

04 – Planet friendly

05 – Carousel – Together

06 – Carousel – In Practice

07 – Carousel – Teasers

08 – Conscious consumers

The Climate Justice

In Spring 2021, EFTA’s affiliates conducted qualitative video interviews with 16 representatives of Fair Trade enterprises, based in 12 different countries of the Global South. The most relevant insights are reported in a written publication and in a video summary. Our partners’ words are confirming that the climate crisis is already exacerbating inequalities. Any solution to the climate emergency could be sustainable only if we take into account the needs of the most vulnerable communities.

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Journal archive

Social media wall

Festive ornaments might have come a long way before entering your home. 🎈

The MADE51 (made51_unhcr) Holiday Collection showcases over 20 playful and elegant handmade pieces that share the story and journey of their refugee makers.

💚 Each decoration isn't just an ...object, but a symbol of the process of collective effort and hope that links back to local cultures. Learn the stories of all the ornaments, from the Vibrant Butterfly as a metaphor for rebirth to the Quiet Mouse reminding of the importance of each and every small creature.

This holiday season, gift yourself or your beloved ones some unique and beautiful pieces that tell a story. Visit MADE51 website at 🔗

#GiftsThatGiveBack #MADE51 #CraftedByRefugees #LetsDoItFair #PeopleAndPlanet

photo: made51_unhcr rim_roll bebemosscom

Heute gibt es wieder Orangen und Clementinen aus Süditalien - natürlich auch die leckeren Bananen von #banafair
Und Danke 🙏 an den weltladenduisburg für das tolle Bild 😍
#makefruitfair #faireorangen #fair #fairhandeln #fairerhandelwirkt #fairerhandel #letsdoitfair ...#seifair #machwasmitfair #dieburgfairführt #dieburgfairändern #winteriscoming #gerechtistklueger #gerechterhandel #orange #gesundeernährung #vitamins #orangejuice #fairan #bioundfair #fairundlecker #fairesobst #altromercato #weltladen #gesundundfair

𝔻𝕖𝕣 𝕖𝕔𝕙𝕥𝕖 𝕊𝕔𝕙𝕠𝕜𝕠-ℕ𝕚𝕜𝕠𝕝𝕒𝕦𝕤 𝕧𝕠𝕟 𝔾𝔼ℙ𝔸

🎄 Du fragst dich, was das ist? Dann aufgepasst!
Die Weihnachtszeit ist bekannt dafür, eine besinnliche Zeit, eine Zeit des Genusses und der Nächstenliebe zu ...sein. Damit man mit gutem Gewissen naschen kann, feiern wir auch dieses Jahr wieder #FaireWeihnachten. Angefangen beim Schokonikolaus: Bei uns findest du eine faire Alternative zum kommerziellen Weihnachtsmann aus Schokolade.

✨ Zusammen mit misereor entwickelte die GEPA 2004 den ersten fairen Schokobischof mit Mitra und Bischofsstab. Der Heilige Nikolaus hat Werte wie Gerechtigkeit und Solidarität mit den Armen und Benachteiligten gelebt – und er würde sich sicher auch heute dafür einsetzen. Werte, die auch für den Fairen Handel ganz zentral sind.

🤝 Der GEPA-Schokobischof soll an den „Heiligen Nikolaus“ erinnern. Geboren wurde dieser um 286 nach Christus und hat zwischen 345 und 351 in Myra, dem heutigen Demre in Vorderasien, als Bischof gewirkt.

☝️ Der weltliche Weihnachtsmann hingegen geht auf den niederländischen „Sinterklaas“ zurück, den die Auswandererfamilien mit in die Neue Welt nahmen. Er hat zwar im Kern dieselben Wurzeln, sein Gedenktag wurde jedoch auf Weihnachten verlegt und umgewidmet, sodass der Heiligenbezug verloren ging. So wurde aus ihm der in den USA bekannte „Santa Claus“ mit rotem Mantel und weißem Bart.

Also, verschenke doch dieses Jahr den #EchtenNikolaus!

#nikolaus #schokonikolaus #letsdoitfair #fairtrade #fairerhandel #fairplus #ichwillfair #fairchocolate #faireschokolade #chocolate #nikolaus #santa #fair #nikolausstiefel #nikolausstrumpf #osna #osnabrück #weltladen #altstadt