The climate crisis is not a purely environmental issue. If we want to achieve a truly sustainable ecological transition, on top of acting on the causes of climate change we need to reduce poverty and inequalities. It’s a matter of justice, of climate justice.
Within the European Fair Trade Association (EFTA) – the network formed by the 9 organizations who pioneered the development of fair trade in Europe – climate justice has been identified as one of the most relevant priorities for the whole movement. In 2021 EFTA’s affiliates have jointly started the coordinated campaign “Climate Justice – Let’s do it Fair”, identified by a common visual identity.
The campaign’s fundamentals are described in a simple concept paper. The key messages got depicted in a set of communication materials, including a video series, a set of social media posters and an infographic. We also collected first-hand information and thoughts from EFTA’s trading partners in the Global South through a structured qualitative survey.
As of 2022 EFTA affiliates started pooling extra-resources to jointly feed the EFTA climate justice fund, meant to co-finance the execution of specific climate projects activated by our fair trade partners in the South.
News about the specific local activities executed by EFTA affiliates and their partner organizations in their respective national contexts are listed on this website in the campaign’s journal, whilst content published on Instagram and Twitter using the hashtag #letsdoitfair are being tracked in the Social wall.